Any name which is seen to be spoken for by any of the ensuing categories shall not be made available:
If it is not in concurrence with the chief objectives of the firm as established in its memorandum of association. This of course applies for names which already indicate the nature of business the firm is going to indulge in, as every name cannot be an indicator of the objects of a company.
- If the Company/Companies primary area of operation is finance unless the name is indicative of the respective financial activities. Viz. Chit Funds/ Investments / Loan, etc.
- If it contains any word or words which cause any segment of the population to take offense
- If the English name of an already existing company, especially one well known in its field, is simply translated into Hindi.
- If the proposed name sounds similar to an already existing company for example, J.K Industries Ltd., Jay Kay Industries Limited.
- If the name is generic like Cotton Textile Mills Ltd., or Silk Manufacturing Ltd., and nonspecific like Calcutta Cotton Textiles Mills Limited or Lakshmi Silk Manufacturing Company Limited.
- If it contains the word "Co-operative", Sahakari or any other equivalent of word "Co-operative" in any of the regional languages of India.
- If it is in contempt of the provisions of the Emblems and Names (Prevention of Improper Use) Act, 1950 as amended from time to time, i.e. use of inappropriate names disallowed by this Act..
- If it implies the participation of the Government or its support unless situations indicate it. E.g., a name may be seen to be improper in a particular context if it includes any of the words including but not limited to National, Union, Central, Federal, Republic, President, Rashtrapathi, Small-Scale Industries, Cottage Industries and Financial Corporation etc.
- If the words "British India" are included in the proposed name..
- If the proposed name connotes any sort of association or connection with Embassy or Consulate or with local authorities such as Municipal, Panchayat, Delhi Development Authority or any other body connected with the Union or the State Government.
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